01
"Growth has stalled, or we're launching into a market cold."
Go-to-market strategy
Positioning, ICP, pipeline architecture, outbound. Built from scratch or fixed while it's stalling.
SALES · MARKETING · GTM · OPERATIONS & SYSTEMS
Elegant solutions to complex problems.
The art of sales. The science of systems.
Miami, FL
CORE EXPERTISE
GTM Strategy
Sales Operations
CRM
Marketing Automation
SaaS
Cloud
Data & Analytics
AI
Digital Transformation
Front-Office / CX
15+years driving strategy & digital transformation
$10M+in business value & pipeline generated
200%+target attainment across engagements
2Fortune-caliber alumni: Oracle & Salesforce
Where I'm useful
FOCUS02
"We need seven-figure deals to move, not just leads."
Sales & revenue operations
How you enter accounts, who needs to be in the room, how value gets quantified — and the systems and process behind it. Deals close.
03
"Our CRM, data, and marketing tools aren't talking to each other."
CRM, MarTech & customer data
CRM, marketing automation, and customer data platforms run as one system — not a stack. Demand sales can close.
04
"We bought the technology. Nobody's using it."
Digital transformation & CX
Cloud, data, and AI adoption across the front office — aligned so it gets used, not shelved.
Proof, not theory
CASE HIGHLIGHTSData, automation & AI GTM
Lead GTM and enterprise sales for data and AI solutions. $2M+ qualified pipeline; closed a $250K engagement by aligning executives around a defined problem, not a product pitch.
Partnerships as a growth system
$2M+ in brand, sponsorship, and audience work with Uber, Spotify, Bacardi, Red Bull, Coca-Cola, and Anheuser-Busch. Doubled pipeline and lifted average deal size 30% by tightening who we sold to and why.
Enterprise & public-sector transformation
Helped public-sector and nonprofit organizations rethink CX, CRM, and marketing cloud adoption. $4M+ pipeline in public sector; landmark wins included $1.4M ARR at Oracle and $560K ARR at Salesforce, built on executive alignment, not feature lists.
Building the commercial engine from zero
VP Growth for a digital transformation consultancy: GTM, CRM, and demand programs that 3x'd pipeline. Earlier, took a startup from product to market — Fortune 500 customers, Microsoft and Samsung partnerships, a 10-person sales team, later acquired.
Where I've worked and sold
BRANDS & PARTNERS
OracleSalesforceUberSpotifyBacardiRed BullCoca-ColaAnheuser-BuschMicrosoftSamsung
How I got here
THE JOURNEYFifteen years, one thread: sit close enough to the business to know what actually creates value, and close enough to the technology to know how to get there. It started in 2010 as the first salesperson at After-Mouse.com, ran through two stints at Oracle and one at Salesforce.org, a purpose-driven detour into nonprofit transformation, and lands today leading go-to-market for AI and data solutions at Nebula Capital.
The specifics, role by role:
Experience
2010 — PRESENTFeb 2025 — Present
Nebula CapitalStrategic Sales & GTM Consultant
- Lead GTM strategy and strategic sales for enterprise data, automation, and AI solutions
- Generated $2M+ qualified pipeline and achieved 120% of revenue target
- Closed a $250K enterprise engagement through consultative selling and executive alignment
Sep 2022 — Feb 2025
Twos GroupStrategic Partnerships & Growth
- Generated $2M+ revenue in brand marketing, sponsorship, and audience engagements
- Doubled qualified pipeline while increasing average deal size by 30%
- Led GTM, business development, and partnership initiatives across media, entertainment, tech, and consumer brands
Jul 2021 — Sep 2022
OracleEnterprise AE, Public Sector CX Marketing Cloud
- Sold Eloqua, Responsys, Customer Data Platform, personalization, and digital experience technologies
- Generated $4M+ qualified pipeline across U.S. and Canadian public-sector organizations
- Developed opportunities with the City of Seattle, City of Toronto, Federal Home Loan Bank, and City of Las Vegas
Jul 2018 — Jun 2021
ShokworksVP, Business Development & Growth
- Led GTM strategy for a global software development and digital transformation consultancy
- Managed ~$2M annual revenue responsibility, contributing to $3M+ in annual revenue
- Built CRM and demand-generation programs that contributed to 3x pipeline growth
Dec 2017 — Nov 2018
SalesforceSenior Enterprise AE, Nonprofit
- Managed 250+ enterprise nonprofit accounts with a $1.4M annual quota
- Closed a $560K ARR engagement with a national healthcare organization
- Presented a National Fire Protection Association customer success story at Salesforce events
Jun 2014 — May 2016
OracleApplication Sales Manager, Marketing Cloud
- Achieved 200%+ quota attainment across enterprise accounts
- Closed a $1.4M ARR strategic opportunity through data and marketing transformation
- Subject matter expert for customer data, audience intelligence, and engagement technologies
Dec 2010 — Dec 2014
After-MouseDirector of Business Development
- Helped scale an emerging tech company from startup through commercialization
- Secured Fortune 500 customers and preferred-ISV partnerships with Microsoft and Samsung
- Built and led a 10-person sales organization generating $2M+ in enterprise revenue
How I work
APPROACHI operate as an advisor and an operator, not a slide deck. The brief is usually some version of: growth is stuck, the stack is underused, or there's a product with no commercial system behind it.
Work starts with the business problem — revenue, adoption, market entry, partnership leverage — then the operating model. CRM, data, and AI are tools; the actual output is a team that sells, markets, and delivers differently once I'm gone.
I'm as comfortable in a founder's war room as a C-suite buying cycle. Based in Miami. English and Spanish. Open to GTM consulting, commercial strategy, interim or fractional GTM leadership, and full-time advisory roles.
Ways to engage
SERVICESPROJECT
GTM Strategy & Launch
Build the commercial engine from scratch or fix one that's stalling — positioning, ICP, pipeline architecture, and the operating cadence to run it.
Typical engagement: 6–12 weeks
FRACTIONAL
Interim & Fractional GTM Leadership
Embedded leadership running sales and marketing through a growth phase, a leadership gap, or a transformation program.
Typical engagement: 3–6 months
PROGRAM
Digital Transformation & Change Management
CRM, marketing automation, and AI adoption programs — aligning executives, operators, and delivery so new systems get used, not shelved.
Typical engagement: 3–9 months
RETAINER
Strategic Advisory
Ongoing counsel for founders and executives — a standing session, deal reviews, board prep, whatever the stage calls for.
Typical engagement: ongoing, monthly
Tell me the problem. Skip the job spec.
Open to strategic advisory, GTM leadership, and digital transformation consulting engagements across SaaS, CRM, data, and AI.